Beyond Demographics: Behavioural Segmentation and Spatial Analytics to Enhance Visitor Experience at The British Museum

Naomi Muggleton, Timothy Monteath, Taha Yasseri

October 31, 2025

Subjects

Social and Information Networks (cs.SI)

Human-Computer Interaction (cs.HC)

Physics and Society (physics.soc-ph)

Updated on Academus

2025/11/04 00:45 UTC